A physical embodiment of the, until now, solely online business, the ModCloth FitShop offered a one-on-one fitting and styling experience for the customer. To stock a wider variety of pieces in a comparatively small space, each store had a given piece of clothing in a full range of sizes. In order to purchase, the customer would go through a bespoke ordering process on the site, in-store.
The FitShop landing page was necessary to educate the customer on the unique store experience, making appointments, as well as learning about upcoming local events.
Tasked with the site experience from conception to launch, this project put a wide variety of my skills to the test. Code was built from scratch with extreme flexibility in mind as event information modules and store locations were updated and added.
Location-Specific Iconography
Local event “flyers” were added to specific store pages.