ModCloth Sitewide Sale

Photography, Marketing Design | 2015

The design brief for this sale was rather open-ended: “create an engaging look that messages the brand in a fun way.” Drawing on their sculptural qualities, I photographed a selection of objects that resulted in an experience that is fun, quirky, and maybe even a little strange. Multiple compositions were shot for the many sitewide and social placements. Of the dozens of marketing promotions I worked on, this was one of my favorites due to the degree of creative freedom.

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